Is there an official NewJeans or ADOR building to visit?

The guide says there is no confirmed public visitor site and that ADOR does not operate a visitor-facing destination like HYBE Yongsan.

How does the guide frame Hongdae and Hannam-dong?

They are district-level neighborhoods for fashion, cafes, and street culture, not single confirmed NewJeans filming or pilgrimage addresses.

What ticketing preparation does the guide recommend?

Use the K-pop ticketing guide for NOL World, Melon Ticket, and Yes24, and check whether a Korean-number eSIM is needed for verification.

NewJeans Fan Guide: Bunnies, Confirmed Music History & Seoul Planning

최종 업데이트: 2026-09-11 기준. The 2024–2025 agency dispute with ADOR (including the temporary “NJZ” rebrand) has been resolved — see the 2026 update below.

This guide covers confirmed activity from 2022 through 2024, plus the confirmed 2025–2026 agency resolution below. It does not present an unconfirmed future concert schedule.

Profile & Key Takeaways

Debut: July 22, 2022
Agency at debut: ADOR, a HYBE-affiliated label
Official fandom name: Bunnies
Group format: Girl group, 5 members at debut
Visitor footprint: There’s no dedicated public “NewJeans building” — ADOR is a small label without its own visitor-facing HQ, so this guide focuses on the Seoul neighborhoods most associated with the group’s aesthetic and fan culture rather than a single pilgrimage address.

Confirmed 2022–2024 Activity

NewJeans debuted in 2022 with an EP led by “Attention” and “Hype Boy”; both songs became defining early releases, and “Attention” earned the group its first music-show win. The following single album paired “Ditto” with “OMG”. In 2023, the Get Up EP reached No. 1 on the Billboard 200. Confirmed 2024 activity includes “How Sweet”, the Japanese debut single “Supernatural”, and the sold-out Bunnies Camp fan meeting at Tokyo Dome.

Those releases are the boundary of this page’s 2022–2024 activity timeline.

2025–2026 Agency Dispute and Resolution

After 2024, the group entered a lengthy legal dispute with ADOR over contract terms, briefly performing under the name NJZ starting in early 2025 while attempting to leave the label. A Seoul high court ultimately ruled in ADOR’s favor, and in late 2025 the members announced a return to the label, ending the dispute. Member Danielle departed the group after ADOR terminated her exclusive contract in December 2025. The remaining four members — Minji, Hanni, Haerin and Hyein — returned under the name NewJeans and confirmed a “2026 Summer of NewJeans” comeback.

Fan-visitable locations have not changed as a result of this dispute: ADOR still has no dedicated public visitor headquarters, so the neighborhood-level Seoul planning below remains the practical guidance for fans.

Neighborhoods, Not a Single Address

Hongdae

Hongdae is the natural fit for a NewJeans-adjacent day out: it’s Seoul’s long-running youth fashion and street-culture district, with the secondhand shops, indie fashion boutiques, and casual street-style energy that overlaps heavily with the group’s visual identity. Treat it as a neighborhood to wander — vintage and streetwear shops, casual cafes, street performance areas — rather than hunting for one specific confirmed filming spot.

Hannam-dong

Hannam-dong is the other natural stop, on the fashion-forward end of the spectrum — boutiques, concept stores, and the kind of minimalist cafe aesthetic that shows up across a lot of K-pop styling and lookbook content generally, NewJeans included. Like Hongdae, approach it as a district-level recommendation rather than a single confirmed address.

The Reality of Filming Spots and Pop-ups

Individual MV filming locations and brand pop-up stores are time-limited and change constantly — a location that hosted a pop-up last year may be an unrelated business today. Rather than list specific addresses that risk going stale (or being wrong), this guide points you to the right neighborhoods and recommends checking current fan-community posts and official brand-partner announcements close to your travel dates for anything time-sensitive.

What to Skip

Avoid chasing unofficial “member sighting” locations or private residence tips — that’s the kind of privacy-invasive content Koursea doesn’t publish, and it’s rarely accurate or current in practice. Stick to public retail, cafe, and street-culture spaces, and treat any specific “NewJeans filmed here” claim you find online with some skepticism unless it comes from an official source.

General Ticketing Preparation

This page does not claim that a NewJeans concert is scheduled. If an official future event is announced, start from the organizer’s current notice rather than an old fan guide:

Our Foreigner’s Guide to K-Pop Concert Ticketing in Seoul (2026) covers how NOL World, Melon Ticket, and Yes24 actually work, including the mandatory Korean-number verification step that catches most foreign fans off guard.
Solve that step ahead of time with our Korean eSIM & SIM Card Setup Guide (2026) — it explains which eSIM plans can actually receive a Korean SMS code, since not every data-only plan supports that.

Quick Answers

Is there an official NewJeans or ADOR building to visit? No confirmed public visitor site — ADOR doesn’t operate the kind of visitor-facing destination associated with places such as HYBE Yongsan or SM Entertainment and KWANGYA@SEOUL.
Does this guide confirm the group’s current agency or member status? Yes, as of the 2026-09-11 update: NewJeans is a four-member group (Minji, Hanni, Haerin, Hyein) signed to ADOR, following Danielle’s December 2025 departure and the resolution of the 2024–2025 agency dispute.